Short and Sweet

One of my favorite blogs is Drew’s Marketing Minute,which recently had a post entitled “What’s your defining sentence?” Drew was promoting the idea that each of us should come up with a one-sentence answer defining what we do and making sure we do it in a way that piques someone’s interest. I admit I’m still working on mine.

In the meantime, I’m going to start doing this for each of my projects, and I think it can be a great exercise for any project manager. Think of it as your project’s elevator speech. During a 30-second elevator ride, you probably don’t have the time to describe the entire project, or more importanly, why you’re spending time on it. But by squeezing the what and why in between a capital letter and a period, you can educate and impress all at once!

So what’s the short and sweet description of your project(s)?

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